Lorenzo Taverna - freelancers
The identity of a company, or Brand Identity, determines its perception and reputation through the set of aspects and graphic / communicative elements.
The challenge was to update the company's image without distorting its basic message: video production. For this purpose, motion graphics is an excellent tool to give it the right appeal.
The old logo moves, falls and becomes influenced by events, changing into an image that better reflects the identity of the new company.
A fluid change of substance.